Sasha Briffaux
Hebuilds AI systems
From Belgium. Based in Paris. Do what excites you most.
Highlights
- —PM Data & AI at Naboo — building AI systems for corporate event procurement
- —Launched Naboo's BeNeLux market from scratch as Country Launcher
- —Scaled through Naboo's Series A and Series B ($70M with Lightspeed)
- —Master's in Digital Business & Innovation at IE Business School, Madrid
- —Triple degree across EPHEC, VIVES, and SAMK — graduated with distinction
- —Wrote his thesis on AI and customer behavior in 2023 — before it was mainstream
- —Cycled 700km across Cambodia & Vietnam at 15, raising €20K for Mekong Plus
Recent writing
- Invisible AI: the most powerful product strategy nobody is talking about2026-04-04
- Hello, world — why I'm writing here2026-03-21
- AI & Customer Behavior — Master's Thesis2023